Course Description The Allegra Masterclass aims to provide participants with a comprehensive understanding of the methods used by Allegra to develop successful bike destinations. Through a series of lessons, participants will learn the different strategies and techniques used by Allegra. This will provide a solid foundation for applying these methods in […]

Course description When it comes to developing bike destinations, it is crucial to understand the target and the market. The potential analysis phase provides valuable insights that serve as the basis for recommendations for action and guiding principles for long-term success. By analyzing the market and the destination from both a micro and macro perspective, you can

Course description In this course we will look at the second phase of bike destination development: the development phase. We will examine the Allegra model with its three basic elements used when advising customers: trail, services and identity. Within these basic elements there are various tactics and measures to develop suitable offers.

Course description A structured approach in destination development is crucial. The Exploded View method helps to systematically capture and present the complexity and different aspects of your project. In this masterclass we will cover the Exploded View model and its levels in depth in the context of bike destinations. After completing this masterclass, participants will have a deep understanding of the methods,